What Content to Publish on Your Website
Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.
However, content is vital in the growth of your Internet presence. Information is your asset and all you need to produce it is the knowledge you attain over time.
For some, they simply don't know where to start. Here are some things to consider that could lead you to providing great content and a value-adding website.
1. Write what you know
Knowledge is power. Post articles to your website that show that you are well informed in your industry. If you can position yourself as an expert in your industry you can boost perceived credibility of your business on the whole.
2. Entertain
Everyone likes to be entertained.
For example, if you are marketing African tours, you might publish photo galleries or post stories on the African people, travel tips, the climate, etc.
3. About Your Business
Are people interested in the current happenings in your business? Post news items on your website. Eg. "New branches Country Wide"
4. About Your Product
What do your customers often ask you about? What are their uncertainties? If you offer a "complex" product, which requires much learning on the part of the consumer, a website is a great place to teach them! This in mind, you might not want to be too technical in your copy - tell them about the benefits, not the features.
A great way to clarify uncertainties is to publish a "Frequently Asked Questions" or a "Q&A" section.
5. Back to the Plan
Take a look at your marketing and / or business plan - what goals are you trying to achieve and how are you trying to position yourself in the market place?
6. Watch your competition
6.1. What are competitors offering through their website that you are not?
6.1.1. Determine why they publish this content, then think of ways that you can improve it and use it on your website. Don't copy - enhance.
6.2. What are you offering on your website that competitors are not
This raises two questions:
6.2.1. Is the information you offer really satisfying? Does it need to be there?
6.2.2. And, if the information does give you a kind of competitive advantage, how can you capitalize on that?
7. User Behaviour
Consider your Internet market - what do they do on the Internet.
7.1. Do they like to communicate with other Internet users about your industry? Consider having a forum on your website where you can allow website visitors to do this
7.2. What websites do they visit and what kind of information might they be looking for on those websites? If this kind of information is consistent with your industry and the product / service you are marketing, try to offer this kind of information on your website
John Simms is an Internet Marketer for Eiledon Solutions, a South African company based in Cape Town offering website development and related Internet Marketing services.
MORE RESOURCES:
 |
|
|
RELATED ARTICLES
Becoming A Website Designer
The ability to create simple, attractive and functional web
pages is a highly marketable skill. There is a huge and
growing demand for websites and web content, especially
for smaller organizations who often can't afford to hire
a full-service web design firm.
Web Site Design Mistakes
Some wise human once said "Learn from the mistakes of others. There isn't nearly enough time to make them all yourself.
Do You Own Your Web Site Design?
Your web site has been up for a few months and you are making money hand over foot. While surfing sites one evening, you are shocked to find a competitor using your design.
A Crash Course on Graphic Philosophy 101
Novice and professional graphic designers, we are aware that you know the basic principles of graphic philosophy. But then, as workers of art - though digital and graphic art already borders in commercial arts, there's no harm in continuously improving our craft through constant study and practice, is there? Really great graphic designers I know have come to their status because of painstaking application and study of their past works.
Awards Program Debate
Daily article:One of the most debated subject among webmasters is the whole concept of web site awards. I'm sure you've seen the little graphics on many different sites, announcing it is the "best", "coolest" or "most wonderful" or whatever.
Is Your Web Site Turning Visitors Away?
One of the biggest problems with Web sites is that the very first page
on the site is turning people away.Why? Because most Web site owners talk about themselves instead of
talking about their Web site visitor.
15 Website Elements That Attract Visitors
Here is a quick list of components that make a website
attractive. They are listed in layers of attractiveness
beginning with the "must" haves, to "nice to haves.
Low Cost Web Design In Birmingham
There are many companies who build websites, all of which who want your business. This puts you in a very strong position when trying to obtain a good deal, a professional looking website at a low affordable price.
3 Tips You Can Use Right Now to Improve Your Web Sites Usability
Studies done by Jakob Nielson the man touted as the, "King of usability" by Internet Magazine showed that people do not read on the web like they would normally read offline.So what does this mean to you and why should you care?Visitors to your web sites are in a rush, they want the information you promised and they want it NOW.
14 Ways to Add Content to Your Web Site - Part 1
When I surf the Net, I often see web sites filled with
beautiful graphics that strive to capture my attention.
Well, they do so for an instant, however I click away when
I don't immediately find relevant content.
Why You Should Hire a Professional Website Designer
Your web site should always adhere to standards!A professional web site designer will provide you with a standard compliant web site that is cross-browser supported.What does this mean to you? Why should you care? Any site that isn't standard compliant can "break" in older browsers, or simply not display at all in, say, text-based browsers.
Ten Fatal Mistakes That Make Web Sites Stink
Since you'll spend lots of time and money to create your web site, don't you want to make sure you're not making mistakes that at best irritate users, and at worst make you lose customers?After all, when you alienate users, you lose potential revenue. Who can afford that?Dr.
Successful Websites Don't Set Out To Sell
What are websites? Are they sales tools for vendors and service providers, or are they electronic guidance for potential customers? Put simply, are you selling or are you helping?Your answer to this question may determine the success of your website. So think carefully?How we define what a website is all depends on which side of the fence we're on.
Re-Use The Links You Have When Revising Your Site!
Many times I've seen a web site undergo a revision and everything is brand new, even brand new links!You've worked so hard to get those great page ranks for all your pages and then you get rid of them? NO NO NO.It's the same reason why people buy "expired domains".
Make it Clear What Your Website is About
Just about every list of the "Top 10 Web Design Mistakes" includes at least one reference to either1. Not clearly specifying the objectives of your website, or2.
Tips for a Successful Website for Any Organization, NGO or GO
Most NGOs (Non-Governmental Organizations) don't understand these important aspects of a successful website. Even many governmental organizations (GOs) could improve their sites by following these tips.
How To Use Unsafe Web Colors With Minimum And Safety And Maximum And Profit
Do you want to use unsafe web colors without offending anyone? You can and you can do it by using JavaScript. It will determine which style tag the user uses by looking at whether it can use unsafe colors.
Dos and Donts in Web Design - part 2 (content)
Do know your audienceIt's important to know your audience.
If you write for a site that sells toys you'll use other words, colors, images etc.
The Top 8 Website Sins Part Two
Sin #5Poor Spelling And GrammarWe all make mistakes when we write things down or type things out. Nobody is 100% perfect but a huge number of website owners completely ignore the basics of spelling and grammar.
Creating a Compelling Headline for Your Private Practice Website
Your home page is the most important page of your website. It is the one that will determine what your potential client or customer does after they arrive (i.
|